About Us

Will Marshall Insurance Brokers in Barrie and Orillia is proud to be family owned and operated.

Will Marshall Insurance Broker’s mission is to provide insurance advice, advocacy, integrity and dependability - which make a difference.

In 1983, Will Marshall, working at the Simcoe District Co-Op in Barrie, left his eleven-year administrative position to join in a partnership with his brother, Douglas G. Marshall, as a registered insurance broker in the city of Orillia. Will’s long term goal was to grow the Orillia office and expand into other areas of Simcoe County.

In 1989, Will incorporated Will Marshall Insurance Brokers and, in 1991, amalgamated the Orillia office under the same corporate name. Many of the relationships Will made during his sojourn with Simcoe District Co-Op formed the foundation of our brokerage today. Will’s passion in his new environment contributed to the ongoing success of his brokerage.

Why Will Marshall?

For over 35 years, we’ve worked diligently to build long-lasting and trustworthy relationships with our clients that are not just professional, but are personal and unique to the needs of each individual client. At Will Marshall Insurance Brokers, our clients are more than a random policy number. They are real people whom we want the best for; our neighbours, friends and family.

The team at Will Marshall aims to offer each and every client with exceptional service, ensuring all insurance options and/or concerns are addressed and thoroughly explained. We want your experience to be a pleasant one, and we’re confident our customer service and professionalism will provide you with just that.

We truly value your business, and we’re dedicated to carefully doing whatever it takes to earn it year after year.

Will Marshall Insurance Brokers give you a peace of mind.


An insurance professional has experience and education you can count on for a better decision-making process.


Brokers represent the client first and the company second. Brokers provide unbiased information to clients and hold the insurance company accountable whenever necessary.


Doing the right thing when no one is looking. Brokers are held to a higher duty of care than direct writers or insurance agents.


Our brokerage is available and continues to support our clients. Call our office and you are greeted by a person, not a computer.

Why insurance brokers?

Insuring with an independent insurance broker makes the purchase of your insurance easier.

Some savvy business folk

We provide a variety of insurance solutions.

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Insurance Partners

Treating You Like Family Since 1983

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