Insurance ProvidersInsurance ProvidersAdvice, Advocacy, Integrity & Dependability Make A Difference
Treating You Like FamilyTreating You Like FamilySince 1983

A Trusted Choice for Over 30 Years

Auto InsuranceAuto Insurance


Get dependable coverage for your trips on the road.

Home InsuranceHome Insurance


Properly protect your most valuable asset.

Business InsuranceBusiness Insurance


Cover your business’s liability operations and property.

Farm InsuranceFarm Insurance


We offer a wide range of services to cover your needs.

Recreational InsuranceRecreational Insurance


Don’t leave yourself unprotected while having fun.


Will Marshall Insurance Broker’s mission is to provide insurance advice, advocacy, integrity and dependability to make a positive difference for our clients. With a long history of loyalty and service, our roots can be traced back to 1983.

In 1983, Will Marshall, working at the Simcoe District Co-Op in Barrie, left his eleven-year administrative position to join in a partnership with his brother Douglas G. Marshall as a registered insurance broker in Orillia. Will’s long term goal was to grow the Orillia office and expand into other areas of Simcoe County.

In 1989, Will incorporated Will Marshall Insurance Brokers and, in 1991, amalgamated the Orillia office under the same corporate name. Many of the relationships Will made during his sojourn with Simcoe District Co-Op formed the foundation of our brokerage today. Will’s passion in his new environment contributed to the ongoing success of the brokerage.

Today, we’re proud to provide Barrie and Orillia with expert advice and individualized attention, helping our clients find the insurance policy that’s perfect for their families and their businesses.

I’ve purchased my insurance here for 10 years and I’ve always had nothing but an incredible experience dealing with the talented and highly professional staff at Will Marshall.

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Featured News

20 March 2020

Car Insurance Fraud: What It Is and How it Affects You


Accidents happen. But sometimes, they really didn’t have to. Sometimes, a rear-ending traffic stop was carefully orchestrated.  Car insurance fraud costs Canadian taxpayers over $1.6 billion every year. Every incident makes premiums shoot up, and the level of coordination that goes into staging accidents can leave an otherwise impeccable driver with a stained driving record […]

19 February 2020

Do You Know How to Answer These 3 Insurance Questions?


When you’re applying for insurance, it’s extremely important to answer all questions as honestly as you can. These are the numbers that stand between you and a policy that works exactly the way you want it to. However, many Canadians still don’t know the answer to these three basic questions when they’re applying for home […]

28 January 2020

Policies to Help You Navigate Barrie’s Rough Weather


The first few weeks of January have alternated between negative temperatures and torrential downpours of rain. While those impacted by the storm might already be dialing the number of their house insurance company, the forecast for the next few months looks like more inclement weather will be headed our way. Last year, a late January […]

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